NALAKUVARA 品牌故事

品牌故事

Nalakuvara, a creation started in 2006, with an aim to define street fashion from an oriental perspective. The term originates from ancient Hindu, and is best known as Ne-Zha, the rebellious and precocious child-god in Chinese mythology. It symbolizes what our brand and company represents: energetic young minds that are honest and courageous, living by passion and conviction. Through a full line of street fashion products and byproducts, the new voice of youth culture has arrived. Peace!

Nalakuvara 以中國神話故事中的哪吒作為品牌的主要意象表徵, 彰顯年輕次文化中的熱情活力, 勇敢批判, 誠實忠於自我的特色. 試圖以東方文化的深厚底蘊, 重新詮釋street fashion, 期望在主流西方文化價值壟斷下發聲, 帶給全球喜愛年輕街頭文化的群眾不同的觀點與感受. 我們期望Nalakuvara挑動每個人壓抑在心中深處的不安定靈魂, 找回赤子之心, 並將大家從喘不過氣的期望與體制內解放出來.